Fill out the following form to build your Project Brief. If you are new to this you may want to check out a few other resources that will better prepare you for this step:

  1. Setting up Google Analytics for Informed Web Design
  2. Basics of Website Design Strategy

  • Summarize the broad business goals for your site; such as building a bigger reader base, converting more leads on forms, or increasing e-commerce sales.

  • Summarize your user research. Build an idea or persona of your typical user(s) with as detailed data as possible such as age range, gender, and job title.

  • Summarize your analytics. Take note of your current state of your site and formalize specific goals for increased metrics.

  • Summarize desired functionality. Through your competitor and other website research describe any desired future features for your site .

  • Compile your design direction to the best of your ability­. This can be difficult, so just do your best. It could be as simple a a short list of sites you like and why, or as detailed as images, mood boards and colours. The more background you bring to the project the more context the designer gains and the better equipped to solve your problem.
  • Upload any applicable attachments that may help give direction to functionality, goals or design.
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    Accepted file types: jpg, gif, png, pdf, Max. file size: 512 MB.