User Experience (UX)*
User experience is the overall experience felt when interacting with a user interface. Specifically for websites, user experience is the focus of ease of use or usability. This term has grown outside of computing and many companies are considering the “experience” of a brand in many contexts. How a person feels when they push a Coke button on a vending machine, click a link on the Coca Cola website, or come across their Twitter account all builds toward a total user experience.