limbr is the consulting business of Mark Long, which focuses on helping marketing agencies adopt Agile and Lean methodologies into their workflows. limbr has integrated lean and agile methodologies into the workflow at Kula Partners and as a result has increased the quality of the product, and improved efficiency within the team.
For the identity of a business that works often in intangibles the visual metaphors are difficult. Working directly with Mark we arrived at a solution that met his personal tastes and positions his brand firmly in the proper space within his market. The logo speaks to technology, configuration and streamlining. The typeface chosen is Ubuntu, an open source font family, that lends its voice to the brand.