From Greed to Green, 2008
From Greed to Green is a fictitious symposium about over consumption and how the general public can be empowered to have a positive impact.
The typographic signature was derived combining contrasting typefaces in a tight formation to emphasis the discomfort and urgency of this issue. The typefaces were chosen for the relevance to the two contrasting ideas. The more modern sans serif represents the green movement whereas the serif represents our traditional methods of consumption.