Ouroboros, 2009

Digital Illustration

Ouroboros is about the consumption problem on the consumer end. The goal is to encourage products to stay in the use cycle longer.

Taking the notions of recycling, repairing and eternal return from “Ouroboros,” I developed a digital illustration comprised of various elements making up the logo form. The graphic is reflective and speaks to the current model of consumption; from raw materials to end products and waste.